WeCare Collection

In spring 2021, 40% of our products are ecofriendly. Our target is to achieve 80% in 2025

In spring 2021, 40% of our products are ecofriendly. Our target is to achieve 80% in 2025.

This acceleration testifies to the investment of our teams and our strong desire to initiate change.

WeCare products contain at least 50% of ecofriendly fibers or benefit from an innovation that significantly reduces their environmental footprint. By the end of 2021, we will integrate additional categories such as Made in France, strengthened durability or recyclability, fair trade, social economies and nearshoring.

PERCENTAGE OF WECARE PRODUCTS IN ALL COLLECTIONS OF ETAM GROUP (ETAM, UNDIZ AND MAISON 123)

In 2020, 1 of 2 products made from cotton is organic certified

Our organic cotton products

Our goal is to rapidly replace conventional cotton with organic cotton certified GOTS or OCS100 or with recycled cotton certified GRS. Organic cotton is grown without pesticides, herbicides or fertilizer, or GMO. It consumes less water and emits less greenhouse gases (source: Textile Exchange).

Today, 20% of the lace used in Etam’s lingerie is made from recycled fibres

Our recycled lace

Our recycled lace is composed of recycled polyamide certified by the GRS (Global Recycle Standards) label or RCS (Recycled Claim Standard). This signifies it is a fibre produced from production scraps or fishing nets.

Our WeCare label

Our label includes all the information on our products’ fibres: material, % responsible fiber content, detail of the process used and environmental benefits.

Our responsible materials

ORGANIC COTTON

RECYCLED COTTON

FRENCH OR EUROPEAN LINEN

RECYCLED POLYESTER

RECYCLED POLYAMIDE

NATURALLY DYED PRODUCTS

VEGETABLE TANNED LEATHER

CERTIFIED CELLULOSE FIBRES

(TENCEL, ECOVERO, MODAL DE LENZING)

WeCare ecofriendly materials are certified by international labels such as GOTS (Global Organic Textile Standard), OCS (Organic Content Standard), GRS (Global Recycled Standard) or RCS (Recycled Claim Standard), etc.

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