Etam Group does not destroy or throw away products in selling condition. Defective products are put in the hands of service providers that are specialized in the circular economy, repairing, reusing and recycling them. Since 2018, operations on defectives have given a second life to 18 tonnes of clothing.
Since the end of 2018, the brand Maison 123 has been collecting used clothes in all of its stores in France and Belgium. This allowed collecting 12 tonnes of clothes since the beginning of the operation.
Since 2021, the brand Etam has launched an operation “Petit geste, Joli soutien” that consists in collecting and giving a second life to secondhand bras by distributing them for free to women in precarious situations.