Circular economy

More than 30 tonnes of clothing were donated, sorted or recycled via our 545 collection points.

Etam Group does not destroy or throw away products in selling condition. Defective products are put in the hands of service providers that are specialized in the circular economy, repairing, reusing and recycling them. Since 2018, operations on defectives have given a second life to 18 tonnes of clothing.

Since the end of 2018, the brand Maison 123 has been collecting used clothes in all of its stores in France and Belgium. This allowed collecting 12 tonnes of clothes since the beginning of the operation.

Since 2021, the brand Etam has launched an operation “Petit geste, Joli soutien” that consists in collecting and giving a second life to secondhand bras by distributing them for free to women in precarious situations.

Creation of a “Materials and processes” library gathering over 70 references of responsible and innovative materials

Training workshops in eco-conception are given to the entire Purchase and style team, all teams are trained to prioritize the eco-conception of our packaging and wrapping.

Upcycling in our collections

In 2021, Etam launched an upcycled collection of 2500 scarves made from dormant materials, made in France and Tunisia.

Undiz made a lingerie capsule with materials from dormant stocks.

Maison 123 created an accessory collection made from denim patchwork, from production scraps, giving a second life to dormant stocks.


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