On Tuesday, September 24th, Etam delivered a spectacular show that ignited the brand for an enthusiastic crowd of 4,000 at new Simonne Mathieu court at the Roland Garros tennis complex.
Lucky attendees were conquered by an eclectic collection, and a 100% feminine line-up of extraordinary women.
450 journalists and 300 influencers generated 2000 stories, sparking a million likes and 23K comments, #EtamLiveShow was a trending topic in over 20 countries…
A live webcast on the brand’s social networks, and slightly delayed broadcast on W9, a local television channel with which the brand has collaborated with for the 2nd years, the show was presented by Karine Lemarchand and peaked with a recorded audience of 463,000 Viewers!
