YES!, Etam’s cry of the heart

Because Etam has made it its mission to support all women, throughout their lives, in the best moments as well as the hard ones. Etam launches YES!, its first collection of post-mastectomy lingerie, designed with concerned women and developed with our corsetry expert teams.
YES! is a message carried by the 7 muses of the campaign. Real women with different and inspiring journeys. Meet Carole, Sabrina, Lydie, Anaïs, Angélique, Karine and Cindy and discover their stories, their relationship to lingerie and to femininity after an operation on

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