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The Etam Group is proud to announce its entry in the capital of the lingerie brand Ysé
This new acquisition is part of the strategy, initiated by the Group for the past several years, to strengthen our leading position in lingerie and continue to develop a portfolio of strong, innovative and digital brands in France and internationally.
I am delighted to be associated with Clara Blocman, co-founder of Ysé, who has created this beautiful digital brand with strong human values in resonance with the Group and complementary to our brands.
Ysé,the number 1 mid and high-end digital brand, is distributed by Le Bon Marché Rive Gauche since 2013, as well as by Galeries Lafayette.
Since 2015, Ysé has extended its line and now offers models in cups A, B, C and D with its #lecorpsacoeur campaign, which celebrates all women.
In the same year,Ysé opened its first boutique in Paris and developed B-to-B partnerships with Sézane and Monoprix. Since then, the brand has continued to grow: it has successfully extended in swimsuits, and today has 3 French boutiques, two in Paris and one in Lyon.