1910

1916 - The brand's first boutique opens in Berlin.

1916

The brand's first boutique opens in Berlin.

1919 - Wooden racks from floor to ceiling, boxes to hide the items... This is the concept of the first Etam boutiques.

1919

Wooden racks from floor to ceiling, boxes to hide the items... This is the concept of the first Etam boutiques.

1920

1920 - In the window, the first stockings in synthetic silk are exposed without any complex.

1920

In the window, the first stockings in synthetic silk are exposed without any complex.

1924 - Etam launches with success in the indémaillable lingerie.

1924

Etam launches with success in the indémaillable lingerie.

1928 - The first French boutique opens in Paris at 376, rue Saint-Honoré.

1928

The first French boutique opens in Paris at 376, rue Saint-Honoré.

1930

1938 - On the eve of the Second World War, the Mouvaux workshop was booming.

1938

On the eve of the Second World War, the Mouvaux workshop was booming.

1940

1944 - Paris has just been liberated. The Etam boutiques are finally reopening their doors.

1944

Paris has just been liberated. The Etam boutiques are finally reopening their doors.

1950

1952 - The brand is gaining in prosperity. The number of stores is increasing.

1952

The brand is gaining in prosperity. The number of stores is increasing.

1960

1969 - Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.

1963

The beginnings of ready-to-wear.

1965

Etam invents the concept of just-in-time automatic restocking.

1963 - Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.

1969

Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.

1970

1970 - Etam invented the first bras sold on hangers.

1970

Etam invented the first bras sold on hangers.

1975 - Etam introduces jersey in nightwear.

1975

Etam introduces jersey in nightwear.

1980

1981 - Etam launches folded panties sold in boxes.

1981

Etam launches folded panties sold in boxes.

1983 - The brand 1.2.3 is created.

1983

The brand 1.2.3 is created.

1985 - Etam creates the unsewn cup bra.

1985

Etam creates the unsewn cup bra.

1990

1994 - The group develops internationally and launches in China.

1994

The group develops internationally and launches in China.

1997

Etam enters the Second Market in Paris.

2000

2001 - Etam launches its online store.

2001

Etam launches its online store.

2007 - The Undiz brand is created.

2007

The Undiz brand is created.

2007 - The Undiz brand is created.

2008

First Etam Live Show.

2010

2017 - Creation of Livy, co-founded with Lisa Chavy.

2017

Creation of Livy, co-founded with Lisa Chavy.

2019 - The brand 1.2.3 becomes Maison 123.

2019

The brand 1.2.3 becomes Maison 123.

2020

2022 - First Etam Cruise Show in Corsica.

2022

First Etam Cruise Show in Corsica.

2023 - Undiz launches an innovative brand campaign using AI.

2023

Undiz launches an innovative brand campaign using AI.

2023 - Etam teams up with French tennis champion Caroline Garcia to launch a sports collection.

2023

Etam teams up with French tennis champion Caroline Garcia to launch a sports collection.

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Legal Informations

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