The brand's first boutique opens in Berlin.
Wooden racks from floor to ceiling, boxes to hide the items... This is the concept of the first Etam boutiques.
In the window, the first stockings in synthetic silk are exposed without any complex.
Etam launches with success in the indémaillable lingerie.
The first French boutique opens in Paris at 376, rue Saint-Honoré.
On the eve of the Second World War, the Mouvaux workshop was booming.
Paris has just been liberated. The Etam boutiques are finally reopening their doors.
The brand is gaining in prosperity. The number of stores is increasing.
The beginnings of ready-to-wear.
Etam invents the concept of just-in-time automatic restocking.
Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.
Etam invented the first bras sold on hangers.
Etam introduces jersey in nightwear.
Etam launches folded panties sold in boxes.
The brand 1.2.3 is created.
Etam creates the unsewn cup bra.
The group develops internationally and launches in China.
Etam enters the Second Market in Paris.
Etam launches its online store.
The Undiz brand is created.
First Etam Live Show.
Creation of Livy, co-founded with Lisa Chavy.
The brand 1.2.3 becomes Maison 123.
First Etam Cruise Show in Corsica.
Undiz launches an innovative brand campaign using AI.
Etam teams up with French tennis champion Caroline Garcia to launch a sports collection.