1910
![1916 - The brand's first boutique opens in Berlin.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1910-visuel-01.jpg&nocache=1)
1916
The brand's first boutique opens in Berlin.
![1919 - Wooden racks from floor to ceiling, boxes to hide the items... This is the concept of the first Etam boutiques.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1910-visuel-02-1.jpg&nocache=1)
1919
Wooden racks from floor to ceiling, boxes to hide the items... This is the concept of the first Etam boutiques.
1920
![1920 - In the window, the first stockings in synthetic silk are exposed without any complex.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1920-visuel-01.jpg&nocache=1)
1920
In the window, the first stockings in synthetic silk are exposed without any complex.
![1924 - Etam launches with success in the indémaillable lingerie.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1920-visuel-02.jpg&nocache=1)
1924
Etam launches with success in the indémaillable lingerie.
![1928 - The first French boutique opens in Paris at 376, rue Saint-Honoré.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1920-visuel-03.jpg&nocache=1)
1928
The first French boutique opens in Paris at 376, rue Saint-Honoré.
1930
![1938 - On the eve of the Second World War, the Mouvaux workshop was booming.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1930-visuel-01.jpg&nocache=1)
1938
On the eve of the Second World War, the Mouvaux workshop was booming.
1940
![1944 - Paris has just been liberated. The Etam boutiques are finally reopening their doors.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1940-visuel-01.jpg&nocache=1)
1944
Paris has just been liberated. The Etam boutiques are finally reopening their doors.
1950
![1952 - The brand is gaining in prosperity. The number of stores is increasing.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1950-visuel-01.jpg&nocache=1)
1952
The brand is gaining in prosperity. The number of stores is increasing.
1960
![1969 - Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1960-visuel-01-1.jpg&nocache=1)
1963
The beginnings of ready-to-wear.
1965
Etam invents the concept of just-in-time automatic restocking.
![1963 - Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1960-visuel-02.jpg&nocache=1)
1969
Etam presents its swimwear collection. Cheerful, colorful, the success is immediate.
1970
![1970 - Etam invented the first bras sold on hangers.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1970-visuel-01.jpg&nocache=1)
1970
Etam invented the first bras sold on hangers.
![1975 - Etam introduces jersey in nightwear.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1970-visuel-02.jpg&nocache=1)
1975
Etam introduces jersey in nightwear.
1980
![1981 - Etam launches folded panties sold in boxes.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1980-visuel-01.jpg&nocache=1)
1981
Etam launches folded panties sold in boxes.
![1983 - The brand 1.2.3 is created.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1980-visuel-02.jpg&nocache=1)
1983
The brand 1.2.3 is created.
![1985 - Etam creates the unsewn cup bra.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1980-visuel-03.jpg&nocache=1)
1985
Etam creates the unsewn cup bra.
1990
![1994 - The group develops internationally and launches in China.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-1990-visuel-01.jpg&nocache=1)
1994
The group develops internationally and launches in China.
1997
Etam enters the Second Market in Paris.
2000
![2001 - Etam launches its online store.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-2000-visuel-01-1.jpg&nocache=1)
2001
Etam launches its online store.
![2007 - The Undiz brand is created.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-2000-visuel-02.jpg&nocache=1)
2007
The Undiz brand is created.
![2007 - The Undiz brand is created.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/05/2008@2x.png&nocache=1)
2008
First Etam Live Show.
2010
![2017 - Creation of Livy, co-founded with Lisa Chavy.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/07/1.png&nocache=1)
2017
Creation of Livy, co-founded with Lisa Chavy.
![2019 - The brand 1.2.3 becomes Maison 123.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/04/histoire-etam-2010-visuel-02-1.jpg&nocache=1)
2019
The brand 1.2.3 becomes Maison 123.
2020
![2022 - First Etam Cruise Show in Corsica.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/06/2023_defile.jpg&nocache=1)
2022
First Etam Cruise Show in Corsica.
![2023 - Undiz launches an innovative brand campaign using AI.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/06/2022_undiz_creativity.jpg&nocache=1)
2023
Undiz launches an innovative brand campaign using AI.
![2023 - Etam teams up with French tennis champion Caroline Garcia to launch a sports collection.](https://etam-groupe.com/wp-content/webpc-passthru.php?src=https://etam-groupe.com/wp-content/uploads/2023/06/2023_Caroline-Garcia.jpg&nocache=1)
2023
Etam teams up with French tennis champion Caroline Garcia to launch a sports collection.