Etam is the number one lingerie brand in France and aims to make French Liberty shine and become the favorite French lingerie brand for women around the world.

Over 100 years of accompanying women in their quest for freedom.

More than 100 years of "French way to be sexy", that famous "je ne sais quoi" that attracts attention and gives you the power to be the central subject of your own story.

More than 100 years of audacity, because daring makes you free.

Feel free

Feel free

Dare to be yourself... Easy to say, but not so easy to do. In a society that erects mental barriers in the minds of women, breaking through these barriers, freeing oneself from self-imposed limits, to be oneself, completely, at every moment, is the path of a lifetime.

DON'T COMPROMISE: An invitation to be yourself, without compromise. No to the injunctions which set up mental barriers. Yes to the freedom to dare, to do, to say, to be, to think, to wear... whatever you want.

Free to dare, that's what French Liberté is all about. Feel Free!

The Etam Live Show

The Live Show in a few figures: 4000 GUESTS! But also - great pride of the brand this year - 200 customers afficionadas and 1200 collaborators were able to share in live this strong time of the life of Etam.

450 journalists from 20 countries, 300 influencers who generated 2000 stories, nearly a million likes and 23,000 comments, #EtamLiveShow as a trendy topic... A live broadcast on the brand's social networks, and slightly delayed on W9, the channel with which the brand is collaborating for the 2nd year in a row with a peak audience of 463,000 viewers!



#01 Because Etam is committed to innovating for a more sustainable and responsible fashion, it develops collections made of organic cotton, tencel®, recycled polyester and polyamide.

#02 Because Etam has been accompanying women for more than 100 years to liberate the power to be themselves, it launches #infinitesupport, its commitment program that transforms every 8th of the month into a solidarity action to fight against injustice and discrimination.

#03 Because Etam advocates optimism in its vision of a better world, it initiates projects to limit as much as possible the amount of waste produced and which ends up being thrown away either in the store or at the customer's home.

A connected and expert experience

A connected and expert experience

Etam continues its international expansion to become the preferred lingerie brand for women around the world. It is designed through the prism of omnichannel: a retail experience in the world's largest cities coupled with a digital experience with e-commerce sites accessible to everyone, everywhere.

The shopping experience becomes absolute, expert & in line with consumers' expectations:

  • Try @ Home
  • E-booking
  • Connected cabin
  • Etam Connect
  • Flash Pay
  • the Etam app
Discover the Etam app
Etam Pressroom

Etam Pressroom

Find all the news of the brand Etam on the Press Room.

Visit the pressroom

Legal Informations

The Site is produced by Etam Développement, a limited partnership with shares, with a capital of 10,961,739 Euros, registered under the number 308 382 035 RCS Paris, whose registered office is located at 78 rue de Rivoli – 75004 Paris, France.

Administrative headquarters: 57/59 rue Henri Barbusse – 92110 Clichy – France. Tel: +33 (1) 55 90 70 70.


The Director of the publication is Mr. Frédéric de Castro in his capacity as Chief Financial Officer.


This website was produced by HD Communication, whose head office is located in Rethondes, +33(3) 44 42 83 48 and the studio in Lille +33(3) 28 52 30 20


The Site is hosted by the company STOCKHO HOSTING 22 rue Palestro 75002 PARIS – RCS Paris B 511 869 216.


Etam Développement strives to ensure to the best of its ability, the accuracy and updating of the information published on this Site, which it reserves the right to correct, at any time and without notice, the content. However, Etam Développement cannot guarantee the accuracy, precision or exhaustiveness of the information made available on this Site.


Consequently, Etam Développement declines all responsibility :
– for any interruption, suspension or malfunction of the Site,
– for any loss of data, occurrence of bugs,
– for any inaccuracy or omission concerning the information available on the Site,
– for any damage resulting from a fraudulent intrusion by a third party leading to a modification of the information made available on the Site,
– and more generally for any direct or indirect damage, whatever the cause, origin, nature or consequences, including in particular costs, loss of profits, customers or data, which may arise from anyone’s access to the Site or inability to access it, or from the credit given to any information originating directly or indirectly from the latter.


Specific warning concerning financial information


The information published on the Site should not be considered as an incentive to invest. It must not be interpreted as a solicitation and does not constitute an offer to subscribe, purchase or exchange shares or other securities of Etam Développement.