LIVY, the emblematic label of the French Touch was launched in 2017 by Lisa Chavy, creative director Undiz, accompanied by its shareholders Groupe Etam and Vog.


In a pioneering approach and forbidding herself nothing, the young Frenchwoman made a name for herself as soon as she created her brand, at the end of 2017, by breaking the codes of the sector as well as with already cult "signature" elements, such as the mono-armature jewel, tattooed lingerie or transparency.

Livy, lingerie wardrobe

Livy, lingerie wardrobe

LIVY is an author's lingerie, with a personality and a signature rich in contrasts. Daring the meeting between traditional French know-how, 19th century vintage and modernist design.

Mixing Calais lace with Tech materials and finishes: microfiber, thermofusion, laser cuts. Emphasizing the body thanks to an assertive architecture, sublimating curves with innovative codes: bold lines, transparency, jewel lingerie (tattoo effect, mono-armature). LIVY lingerie goes beyond lingerie. It is an element of the silhouette. It is worn like a jewel, revealing a creative field with abolished limits: backs, sides, "new necklines". La lingerie LIVY va au-delà de la lingerie. C’est un élément de la silhouette. Elle se porte comme un bijou, dévoilant un champ créatif aux limites abolies : les dos, les côtés, les « nouveaux décolletés ».

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The Site is produced by Etam Développement, a limited partnership with shares, with a capital of 10,961,739 Euros, registered under the number 308 382 035 RCS Paris, whose registered office is located at 78 rue de Rivoli – 75004 Paris, France.

Administrative headquarters: 57/59 rue Henri Barbusse – 92110 Clichy – France. Tel: +33 (1) 55 90 70 70.


The Director of the publication is Mr. Frédéric de Castro in his capacity as Chief Financial Officer.


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