LIVY, the emblematic label of the French Touch was launched in 2017 by Lisa Chavy, creative director Undiz, accompanied by its shareholders Groupe Etam and Vog.
In a pioneering approach and forbidding herself nothing, the young Frenchwoman made a name for herself as soon as she created her brand, at the end of 2017, by breaking the codes of the sector as well as with already cult "signature" elements, such as the mono-armature jewel, tattooed lingerie or transparency.
Livy, lingerie wardrobe
Mixing Calais lace with Tech materials and finishes: microfiber, thermofusion, laser cuts. Emphasizing the body thanks to an assertive architecture, sublimating curves with innovative codes: bold lines, transparency, jewel lingerie (tattoo effect, mono-armature). LIVY lingerie goes beyond lingerie. It is an element of the silhouette. It is worn like a jewel, revealing a creative field with abolished limits: backs, sides, "new necklines". La lingerie LIVY va au-delà de la lingerie. C’est un élément de la silhouette. Elle se porte comme un bijou, dévoilant un champ créatif aux limites abolies : les dos, les côtés, les « nouveaux décolletés ».