Ysé

Digital brand No. 1 in the mid- to high-end segment, and was distributed by Le Bon Marché Rive Gauche from 2013, then by Galeries Lafayette.

 

Founded in 2012 by Clara Blocman, since 2015 Ysé has extended its line initially dedicated to A and B cups to AA, C, D and E cups with its #lecorpsacoeur campaign celebrating all women.

 

She opened her first boutique in Paris the same year, and developed a B-to-B partnership with Sézane.

 

Since then, the brand has gone from strength to strength: it has successfully expanded into swimwear, wardrobe and knitwear, and today has 15 French boutiques, as well as one in Brussels, Belgium.

 

In 2024, the company received B Corp certification: a progressive and demanding label that recognizes good corporate practice in terms of social, environmental and societal impact.

Visit yse-paris.com
Une marque créée par des femmes, pour les femmes.

A brand for women,
by women.

Since 2012, Ysé has been imagining collections that don't cheat, without artifice.

 

Lines as beautiful as they are true to what women are, without padding.


Designed by women, for all women up to E cup and size 46, Ysé invites us to look at ourselves with tenderness, to consider our bodies as a force for beauty and freedom.


Around Clara, a team of sixty women take their bodies to heart and strive for excellence. They are all driven by the same dream: that of constantly progressing to better surprise and sublimate women.

Une marque créée par des femmes, pour les femmes.

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