Expertise & innovation

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3. Expertise & innovation

Expert corset maker since 1916, the Group never stops innovating

107 years of fashion expertise, design made in France, technique and innovation... 107 years of corsetry know-how.

Our laces are exclusive and all our models are designed by our Style teams. They collaborate with lace manufacturers and embroiderers, historical partners of the Group in France and around the world for decades. Our annual lace consumption: more than 7 million meters!

The Tech Center, our industrial asset

The Group has its own innovation center and prototyping workshop, the Tech Center, located in northern France. This industrial asset, which brings together a century of know-how, is a centre of creativity and expertise.

It is here that the development stages of our products are perfected: study of materials, measurements, cutting, assembly, fine-tuning, etc.

Each year,

more than 4,500 prototypes are produced at the tech center

Innovation and sustainable R&D

The Tech Center is also responsible for developing eco-responsible innovations to reduce the environmental impact of key stages in the product life cycle.

In 2022, the Tech Center also developed plain sublimation printing, a coloring process that requires very little water and reduces the product's carbon intensity in the manufacturing process.

In 2023, Etam becomes the official partner of Caroline Garcia, with her remarkable sporting achievements. Through this collaboration, Etam develops THE perfect sports bra, tested and approved during the tennis woman's training sessions. The brand thus reinforces its expertise in sports lingerie and offers an ultra-technical collection.

The Live Show fashion show

Etam's annual Live Show is a high point of expression of the brand's technique and creativity. More than 100 spectacular and unique pieces are created by the Style teams and handcrafted at the Tech Center with lace makers, embroiderers, feather makers, dyers - mostly French.

Discover the other pillars:

1. WeCare Collection

2. Expertise & innovation

3. Transparency & Traceability

4. Circular economy

5. Plastic & waste

6. Climate & Biodiversity

7. Plurality & diversity

8. Solidarity

9. Our staff members

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