Expertise & innovation

2 / 9

2. Expertise & innovation

Expert corset maker since 1916, the Group never stops innovating

107 years of fashion expertise, design made in France, technique and innovation... 107 years of corsetry know-how.

Our laces are exclusive and all our models are designed by our Style teams. They collaborate with lace manufacturers and embroiderers, historical partners of the Group in France and around the world for decades. Our annual lace consumption: more than 7 million meters!

The Tech Center, our industrial asset

The Group has its own innovation center and prototyping workshop, the Tech Center, located in northern France. This industrial unit is a centre of creativity and expertise.

It is here that the development stages of our products are perfected: study of materials, measurements, cutting, assembly, fine-tuning, etc.

Each year,

more than 1,500 prototypes are produced at the tech center

Innovation and sustainable R&D

The Tech Center is also responsible for developing eco-responsible innovations to reduce the environmental impact of key stages in the product life cycle.

In 2022, the Tech Center developed plain sublimation printing, a coloring process that requires very little water and reduces the product's carbon intensity in the manufacturing process.

In 2023, Etam became the official partner of Caroline Garcia, with her remarkable sporting achievements. Through this collaboration, Etam developed THE perfect sports bra, tested and approved during the tennis woman's training sessions. The brand thus reinforced its expertise in sports lingerie and offers an ultra-technical collection.

The Live Show fashion show

Etam's annual Live Show is a high point of expression of the brand's technical expertise and creativity. More than 100 spectacular and unique pieces are created by the Style teams and handcrafted at the Tech Center with lace makers, embroiderers, feather makers, dyers - mostly French.

Discover the other pillars:

1. WeCare Collection

2. Expertise & innovation

3. Transparency & Traceability

4. Circular economy

5. Plastic & waste

6. Climate & Biodiversity

7. Plurality & diversity

8. Solidarity

9. Our staff members

Legal Informations

The Site is produced by Etam Développement, a limited partnership with shares, with a capital of 10,961,739 Euros, registered under the number 308 382 035 RCS Paris, whose registered office is located at 78 rue de Rivoli – 75004 Paris, France.

Administrative headquarters: 57/59 rue Henri Barbusse – 92110 Clichy – France. Tel: +33 (1) 55 90 70 70.

The Director of the publication is Mr. Frédéric de Castro in his capacity as Chief Financial Officer.

This website was produced by HD Communication, whose head office is located in Rethondes, +33(3) 44 42 83 48 and the studio in Lille +33(3) 28 52 30 20

The Site is hosted by the company STOCKHO HOSTING 22 rue Palestro 75002 PARIS – RCS Paris B 511 869 216.

Etam Développement strives to ensure to the best of its ability, the accuracy and updating of the information published on this Site, which it reserves the right to correct, at any time and without notice, the content. However, Etam Développement cannot guarantee the accuracy, precision or exhaustiveness of the information made available on this Site.

Consequently, Etam Développement declines all responsibility :
– for any interruption, suspension or malfunction of the Site,
– for any loss of data, occurrence of bugs,
– for any inaccuracy or omission concerning the information available on the Site,
– for any damage resulting from a fraudulent intrusion by a third party leading to a modification of the information made available on the Site,
– and more generally for any direct or indirect damage, whatever the cause, origin, nature or consequences, including in particular costs, loss of profits, customers or data, which may arise from anyone’s access to the Site or inability to access it, or from the credit given to any information originating directly or indirectly from the latter.

Specific warning concerning financial information

The information published on the Site should not be considered as an incentive to invest. It must not be interpreted as a solicitation and does not constitute an offer to subscribe, purchase or exchange shares or other securities of Etam Développement.